Bart’s Bakery is the creator of ‘The Best Chocolate Chip Cookies in the World!” These Belgian-Chocolate treats are sold in fine retailers like Gelson’s, Bristol Farms, Whole Foods and Ralph’s across Southern California, and the Bay Area.
Bart’s Bakery, South El Monte
Increase online sales by manufacturing interest in the story of Bart’s Bakery. It’s a stronger marketing play than attempting to defend such a bold statement as ‘Best Chocolate Chip Cookies in the World!’
Bart the proprietor loves the spotlight. So, I decided to create a promotional series called ‘Bart’s Brain,’ and use preroll ads across Youtube and Facebook to broadcast the series to lookalike audiences.
In 3 days this video campaign was responsible for 30% of the sales revenue FOR THE ENTIRE YEAR! toot toot!
Never underestimate the power of a good story.