My client had 15-second video clips for each of their personal trainers. Hardly enough time for a prospective client to really get a feel for their personal trainer.
Shape-Up Health Club, Newport Beach
Use archived footage of individual personal trainers, to make a 60 second video highlighting the Health Club’s personal training program.
The client was uneasy about using footage of trainers no longer working at the gym. The problem was the client didn’t have, and wasn’t ready to shoot footage of the new trainers.
Sometimes you gotta fake it, until you make it.
Footage: Recycled client footage and a few shots I took