As I’ve discussed in a previous article on Loss Aversion, people hate to lose. So, when your potential customers are facing a purchasing decision, their energy is focused on just that. You cannot hide in the digital age. Customers are too smart. Since, the flaws in your products or services will be exposed, why not be the one controlling the exposure?
According To Google
There’s been 1.5X more mobile searches ending with “to avoid” in the past two years. For example, consumers are looking for “cooking oil brands to avoid” or “refrigerators to avoid.” They’ve also seen growth in mobile searches for “worst.”
Nothing’s perfect, and I believe people understand that. The brands that do a good job at explaining the pitfalls to look out for when shopping for a product or service in their industry, win the consumers trust, build authority, and ultimately get the sell.
Here’s 3 Content Video Strategies:
1. Make videos covering the known problems or flaws of products and services in your industry.
2. Fully address all negatives surrounding your brand, and what you’re doing to fix it.
3. If your customers experience common problems with your products and services that can be attributed to user error, make a “tip” series educating your customers on those common mistakes.