The cost of your products and services is one of the biggest factors in your potential customers buying decision – there’s no point in hiding it. Asking your potential customers to jump through hoops before sharing your pricing is an outdated, and ineffective practice – leading to more frustrated customers than sales leads.
Think Like A Customer
If you were in the market for an item, and wanted to gather some intel before making a purchase decision, odds are the internet will be the first step in your buying journey. While conducting your research, you’ll likely inquire about things like reliability, market leaders, and reviews. But, without a doubt, price would play a HUGE role in which brand you decide to do business with.
Let’s say you’re engaging with the websites of 2 different brands, one clearly outlines their pricing structure (even a price range), and the other asks you to call for an appointment (or something to that effect), which brand would you more likely continue your buying journey with? Probably, the one who gives you the information you’re looking for.
Here’s 3 Content Video Strategies
1. Make videos covering the price factors in your industry. What causes the price fluctuate?
2. Use videos to show your value propositions to your prospects.
3. Show prospects ways to engage with your industry for less. Ex. Plumbers showing DIY tips.