If a picture is worth a thousand words, a video’s worth a million. Today’s world is visual, your marketing should be too.
Our Video Obsession
> 75 Million people in the U.S. watch online videos everyday.
> Just the word ‘video’ in an email subject line increases CTR (Click-through rate) by 13%
> By 2019, internet video traffic will account for 80% of all consumer Internet traffic.
Well known visual communications company Diode Digital, recently found video to be a 600% more effective marketing tool than print and mail COMBINED.
None of this should come as a surprise to anyone.
Just look at how you interact with content as a consumer. When given an option, most of us would rather watch a video than read an article.
Who didn’t love video day in school?
With the myriad of digital tools at our fingertips, there’s no reason why video content should not be the center of your marketing strategy.
Well, unless you suffer from a serious case of cognitive dissonance.